TWG explored how a closed loop system with reverse logistics and new partnerships has the potential to renew the life cycles of products across their apparel and manchester ranges. Ultimately – unlocking the full value of each with potential products made from the yarn of recycled textiles.
An astounding 75% of textiles manufactured each year is sent to landfill by consumers, with the balance being lost in the form of production waste, along with a small percentage being donated and unfortunately less than 1% being regenerated into new fiber. It’s time to make a change. A change that pushes us, challenges us and inspires us. A change that realises the value in what we already have, before we throw it away.
The Warehouse Group is committed to leading that change, to be here for good as New Zealand’s most sustainable retail company. With annual sales of more than 40 million units across their apparel and manchester ranges, the challenge they brought to XLabs was -
‘How might we maximise the life of textile items for customers, whilst reducing waste to landfill at the end of each product’s lifecycle?’.
They came to XLabs to learn, design, and build circular economy principles into their business model, alongside continuing to improve our customer experience. They saw this as a huge opportunity to help drive change and our transition to a more regenerative, circular economy.Read More
“Our research shows that when customers learn about what we’re doing for our communities and environment, 77% feel better about shopping with us, and 42% want to shop with us more. Imagine what our customers will think when we tell them we’re going circular – that we can take their unwanted fabrics, turn them into desirable new products, create economical benefits and at the same time, significantly ease the burden on our planet.”
“It has been brilliant to be part of XLabs – to see the passion and drive that exists for changing how we work and how we think about the impact on the planet. We have been inspired.”