By applying Circular by Design methods they landed on a completely new business model and service platform that will extend the use of their shoes from one, to three walks of life. Shifting customers from being buyers to custodians.
Sometimes they’re discarded after only four to six months of wear. That’s a lot of shoes. How might we remove this end-of-life product waste with our customers?
At Bobux, our shoes are designed with care and quality to last, but they’re not always treated that way. Because we put so care much into our product, we’ve started to ask the question, where do our shoes go once they’ve been outgrown? What happens when they leave their first pair of feet? And how can we redesign the impact of that?
– We’re encouraging our customers to become custodians
– By enabling easier returns, repairs and resale of high-quality children’s shoes
– With a range of new, nearly new and well-loved shoes, each designed with modular and fixable features such as removable straps and fixable soles.
Ultimately, our work is driven by purpose. We’re here to create the best shoes in the world for growing feet. But now we’re taking it even further, by helping you share the shoes your kids outgrow, with their next little adventurer, (and their next and their next and their next…!)