Their experience at XLabs was interrupted by COVID-19, affecting their entire industry. They see a significant opportunity to build in circular principles moving forward as they redesign what tourism looks like going forward.
Knowing plastics is projected to be responsible for up to 15% of the total carbon budget by 2050, and currently 36% of all plastic produced is packaging and single-use. HTG identified this as a good place for them to start creating immediate impact.
The challenge HTG brought to XLabs was to design out single-use plastics in the food experiences of their Haka tour guests. The first step of a greater journey to radically reduce their carbon emissions.
The Kaitiaki Breakfast Box could be their first prototype - a reusable container made in New Zealand from our own recycled plastic and designed to hold a selection of locally produced and sustainably packaged snacks.
Starting small, they saw this as the start of something much bigger. The process of collecting and measuring our waste will begin the process for HTG to reassess every aspect of their business, and provide them with the ability to educate their manuhiri in more sustainable living. They believe Haka Tourism can lead lasting change for their industry, their manuhiri and for Aotearoa.
Obviously the challenge facing HTG dramatically changed since they started our journey with XLabs -
“Our biggest issue facing our entire industry is navigating and recovering from Covid. Part of the recovery effort is going to include a greater focus on sustainability and particularly carbon emissions. We have come to realise that whilst we rebuild from Ground Zero, we have a great opportunity to see circular principles being built into all our new ideas.”