The creators of XLabs –

Our mission as Circularity, is to radically redesign business for a resilient and regenerative future.

Circularity is a circular design and transformation partner that helps you discover a better way of doing business. Simply put, we help businesses design a better way. We are co-creating with a new breed of business rising up to meet our challenges head on. Towards a circular future state.

We believe business needs to work with nature, not against it.  That we have an opportunity to bring together human potential, science and technology to solve the systemic challenges of waste, pollution and emissions. That these opportunities are real and present, we just need to unlock and connect them as a coalition of the willing. If you are looking for a partner to help you navigate your journey from a problem to solve to an innovation that’s valuable for your business and the world, then look no further. We are here to build your capability, unlock your story and design something extraordinary together.

Circularity's founder Louise Nash, brings together over 20 years of experience in global strategic brand development, human-centered design thinking and a Masters of Technological Futures focused on circular economy to XLabs. Through her consultancy work, Louise has helped businesses unlock new value and solve environmental challenges by becoming Circular by Design. She has founded XLabs as the result of the growing urgency to embed these principles to radically redesign business for a resilient, regenerative future.

Louise dreams of circular systems in her sleep, after all there is a whole world to redesign.

A thoughtful and thorough practitioner, Bree brings over ten years experience in design, strategy and storytelling. Originally trained as a product designer, Bree is known as a senior strategist well versed in a wide range of industries and across some of New Zealand's leading brands. Bree led the design intention of XLabs, oversaw the creation of the workbooks and content, and delivered an immersive materials gallery experience.
Bree was our gift that kept giving - there are no limits to her talents!

Andy leverages leading-edge methods to inform the creation of powerful learning experiences. In 2013 he co-founded a startup that reimagined waste plastic as a desirable material and led the business development and market testing of key products. Andy brings in experience as a workshop facilitator and learning coach to help support participants to apply new learnings to their specific business challenges. A warm heart with a steady hand, Andy led our digital pandemic pivot shifting over 100 people into the virtual world as we went into lockdown.

Our Executive Producer Paula Nightingale comes from a background in producing advertising and marketing campaigns across the globe. A creative entrepreneur at heart, she brings her skills and experience gained in the start-up world, helping people define and communicate their unique story. At XLabs, she brought her ability to create a launch event that was the talk of the town, manage an ever-changing schedule, care for our experts and volunteers as well as sharing her experience in equity crowdfunding. We couldn’t have launched XLabs without our Ms Nightingale!

The origins of XLabs began with the help of Fredrik from Osynlig. He led our first design sprint where we prototyped the XLabs program and adapted it directly via feedback from businesses. With this prototype and the resulting feedback we were able to understand how best to deliver our program. Fredrik's design sprint expertise guided us seamlessly from concept, to ideation and prototyping which informed the final XLabs program.

Milk created the most beautiful brand identity for Circularity, and also XLabs. The power of their work meant we were able to attract the brightest and the best to a new proposition that had never been done before. They also joined us to visualise our teams 2040 magazine covers - bringing life to our visions for a better future. There are no limits to the talent of the Milk crew and we are thrilled to be part of their design journey.

Simon Jackson brought to life our XLabs brand identity across T-Shirts, signage, the website and everything in between. Every business needs a trusted design hand that just gets it. Simon is this guy and more.
He pushed the envelope and supported our design intention to turn recovered and reused materials into useful items in the lab.
Thank you for answering our late night emails Simon!

Our talented and hard-working film crew led by Serena Stevenson included Mark Lapwood, Lief Pribičević and Dane Scott.
The sharing of our circular economy stories is a super important element of our work and it was made possible by the talent of this crew.
We needed to bring the purpose and people behind the transformations to life and the documentary film style of this team delivered just that.